What’s Happening with YouTube Ads? · 2023-10-13 20:18 by Adblock Plus
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If you use YouTube, then you know it’s chock full of ads. These ads distract from the content you actually want to watch as they play before your chosen video starts. Even more distracting is when they play right in the middle of what you’re watching! That’s why so many internet users have turned to Adblock Plus for an ad-free YouTube experience. We’ve successfully been blocking YouTube ads for years. What’s changed?
It seems YouTube is experimenting with its ad blocking policy. The site is now showing some of our users an anti-ad blocking wall, forcing them to disable Adblock Plus in order to view any content. Sometimes this wall asks you to allow YouTube ads after three videos and other times it’s a hard wall that won’t let you play anything until Adblock Plus is turned off.
Anti-ad block walls have long been an issue for all ad blockers, not just ours. While we do believe that content providers should have the right to decide how you interact with their page (or opt not to, if you choose to bring your web traffic elsewhere), we know YouTube’s walls are particularly distressing to many of our users.
We also know that part of what makes Adblock Plus valuable to our users is that we block YouTube ads. While the situation is still evolving, our teams are working hard to figure out what we can do to continue offering a superior user experience.
What Can You Do About YouTube Ads in the Meantime?If you see YouTube’s anti-ad block wall, we recommend:
- Keeping your filter lists up to date so that any changes made by filter list authors are being applied to your extension.
- Using custom blocking rules when you see something you’d like to remove from a page.
- Using your browser’s private browsing mode. This may impact whether a wall is shown or not.
- Adding YouTube to your allowlist so that the ad blocking wall isn’t keeping you from the content you want to watch. While this does mean allowing YouTube ads, Adblock Plus will continue to block pop-ups and other annoying ads everywhere else for you.
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