Adblock Plus and (a little) more

Adblock Plus user survey results [Part 4] · 2011-12-09 15:58 by Wladimir Palant

The previous part analyzed the last page of the survey where people replied on the role of Adblock Plus on the web. Of course, it would also be interesting to see whether the results are different depending on which group of survey respondents you look. I analyzed the last page for each of the survey languages separately and I’ve also created a separate analysis for “newbies” — people who said that they were using Firefox for less than one year. I’ll just publish the results here without commenting.

Which of the following statements can you agree to?

English-speaking respondents:

How people perceive Adblock Plus (English only)

German-speaking respondents:

How people perceive Adblock Plus (German only)

Russian-speaking respondents:

How people perceive Adblock Plus (Russian only)

“Newbies” only:

How people perceive Adblock Plus (newbies only)

For you, which requirements would be sufficient to allow ads?

English-speaking respondents:

Requirements for allowing ads (English only)

German-speaking respondents:

Requirements for allowing ads (German only)

Russian-speaking respondents:

Requirements for allowing ads (Russian only)

“Newbies” only:

Requirements for allowing ads (newbies only)

What next?

I also checked the dependency on gender and it isn’t noteworthy — the male and female survey respondents answered pretty much the same on average. So I’ll probably stop analyzing the results for now unless somebody is interested further correlations and asks in the comments.


Comment [6]

  1. Olivier · 2011-12-11 19:08 · #

    Great job, very insightful! Thank you for sharing all the results.

  2. Stan · 2011-12-13 05:55 · #

    I’m glad to see this survey and your decision to try to let acceptable ads in. I try to do that now but it is a time eater, having a subscription to deal with it is going to be a big plus for me.

    Ad Block, No Script, Ghostery, Better Privacy and Request Policy make a huge difference in my surfing and I hope the lot of you keep up development.

  3. Fareast · 2011-12-15 10:08 · #

    Ditto with Stan.
    I still allow some ad to support the website.
    Thank for saving my time

  4. Elhana · 2011-12-15 15:54 · #

    Good job with acceptable list – I disabled it and added them all to my BLOCK list, my subscription wasn’t catching them :(.

    Reply from Wladimir Palant:

    The message about the comment field says: “Please note that comments not related to this blog post will be removed.”

  5. Doug · 2011-12-15 16:34 · #

    AdBlock Plus claims to block ads. Nothing more, nothing less.

    Do you want to add an “unblock unintrusive ads” feature? Fine with me. My problem is you’re enabling it by default, which goes against the purpose of AdBlock plus and also makes me think that there might be financial motivations for this move.

    I actually do disable my Adblock on sites that really need the revenue, but I do not want AdBlock deciding it by default for me.

  6. Ste · 2011-12-16 08:37 · #

    I’m glad I’ve clicked “more infos” on the allow acceptable ads thing. It sounds pretty fair, will give it a try.

Commenting is closed for this article.