Adblock Plus and (a little) more
Adblock Plus is the first ad blocker available for your new Samsung S7 phone · 2016-03-10 14:00 by Ben Williams
Millions of happy Samsung fans will receive their Galaxy S7 or S7 Edge tomorrow, and when they do they will be among the first who can download and use Adblock Plus for Samsung Browser.
Acceptable Ads explained: monetization · 2016-02-25 14:15 by Ben Williams
Here at Adblock Plus we discuss Acceptable Ads constantly. Even if we take every opportunity to talk about it with you, we often forget that you don’t eat, breathe and sleep this stuff. So some aspects of it may seem ambiguous, even opaque. In this blog post we try to clarify one of the thorniest, most complex bits: monetization.
#CampDavid Europe · 2016-02-11 11:52 by Ben Williams
Last week we held our second #CampDavid discussion with leading experts in advertising, consumer rights, publishing and privacy. This time the stage was subterranean London, but just like last time we sought advice as we move forward with our plans to hand over the Acceptable Ads initiative to an independent committee.
Adblock Plus opens Berlin office; Ex-Wunderlist CFO Steffen Kiedel joins team · 2016-02-04 10:30 by Ben Williams
We’re pleased to announce that Adblock Plus will be opening a second office in Berlin starting this March. In addition, we’ve hired former Wunderlist CFO Steffen Kiedel to join our team. Steffen will take over as CFO and head of the Berlin office.
Adblock Plus now available for Samsung devices · 2016-02-01 13:57 by Job Plas
Samsung, the world’s largest mobile hardware manufacturer, today introduced content blocking functionality in the default Samsung Browser for all their devices.
Decadblock: Adblock Plus turns 10 · 2016-01-22 17:34 by Ben Williams
Adblock Plus turned 10 years old this week! Celebrate the “decadblock” by reading about how Wladimir wrote the first Adblock Plus code from the original adblocker code, how Till met Wladimir and, oh yeah … how we’ve got something to celebrate after these 10 years: a half billion downloads!
IAB dis-invites us, disses compromise and buries dissent · 2016-01-15 15:28 by Ben Williams
Last year we sent someone to the Interactive Advertising Bureau’s (IAB) Leadership Conference. Even if we don’t always agree, it was a constructive event. Well, we wanted to go this year too. But after buying a ticket, booking a flight and reserving a room, we got, ahem, dis-invited. It left us a bit confused: how can the IAB top brass still think ad blocking will just go away? Why are their heads so firmly entrenched in the sand?
Acceptable Ads evolves, transparency too · 2015-12-16 15:35 by Job Plas
Today, we are announcing updates to the Acceptable Ads criteria while keeping the core values. The idea is to make Acceptable Ads easier to understand, even if you don’t have a background in ads, while providing a perfect starting point for the Acceptable Ads Committee which will take over in 2016. Finally, transparency is critical for us so we are releasing more public information on how we monetize with Acceptable Ads.
Global research study of ad formats confirms what you already knew: disruptive ads don’t work · 2015-12-10 11:10 by Ben Williams
We just commissioned a survey with Ipsos, the market research firm, which asked over 5,000 users in three countries what they thought about 13 different type of ad. The results were not surprising: people don’t like ads that are big, blinking and intrusive; whereas more subtle formats are not perceived as disruptive.
#CampDavid NYC · 2015-11-12 12:43 by Ben Williams
Last Tuesday in New York we hosted #CampDavid NYC, a meeting of publishers, advertisers, journalists, nonprofits and tech groups to help us formulate our newly announced Acceptable Ads ‘board’. The first thing they said was, “don’t call it board.” For our part, we just did a whole lot of listening …